The Psychology Behind Mobile Pocketbook FosteringIncentives and incentives such as discount rates, cashback and loyalty factors can be powerful incentives for mobile purse adoption. Nevertheless, the exact variables that drive mobile purse fostering are still a secret.Utilizing the stimulus-organism-response (S-O-R) concept as an academic basis, th

The Psychology Behind Mobile Purse AdoptionIncentives and rewards such as discounts, cashback and commitment factors can be effective motivators for mobile wallet adoption. Nonetheless, the specific aspects that drive mobile purse adoption are still a mystery.Making use of the stimulus-organism-response (S-O-R) theory as an academic basis, this stu